Facebook Slideshow Ads That Sell – Video Examples
Convert viewers to buyers with professional, impactful video ads.
Table of Contents
Why use Slideshow Ads? To Get More Customers!
The Anatomy of Successful Facebook Slideshow Ads
The best slideshow ads are a combination of engaging, entertaining and informative content.
We are going to look at some great Facebook ads examples that go beyond the ‘basic’ Slideshow style to inform, entertain and inspire users to keep watching and then click through to our website.
Slideshow Ads We Actually Clicked - Best In Class
Facebook Ads Examples Timed To The Beat
Facebook Ads Examples Vertical Scrolling
Facebook Ads Examples Instant Experience Style
These type of slideshow video ads are perfect for Facebook product ads, i.e. for ecommerce where you have multiple products that you want to show in your ads in a short time frame, or a lot of aspects of the same product.
You can place all your product pics in the bottom carousel section, and show highlights or lifestyle shots with the product in use in the top square area.
This works well for retargeting ads, and overall as an alternative or variation of regular carousel ads.
If you are planning on running ads using this type of Slideshow, keep in mind that the aspect ratio is 4:5, if you make your artboard 1080 x1350 pixels you will be good.
The 4:5 aspect ratio really looks great in the Facebook news feed, taking up more real estate than a square ad format. These also sit well in mobile ads like the stories ads placement, since they again take up more of the screen than a standard square format.
Facebook Ads Examples Fast Slideshow
Facebook Ads Examples Pick One
Facebook Ads Examples Social Proof Slideshow
Facebook Ads Examples Stop Motion
Facebook Ads Examples Create Motion From Stills
For the subtitles I go with an approach you will be familiar with from ‘explainer’ type ads, but instead of vanilla-flavor subtitles I have used animation and movement to emphasize key points and to boost that scroll-stopping appeal.
Sames goes for the calls to action, with the first one appearing about 10 seconds in, which is large and lively – for anyone who has seen enough, this is a fine time to click through.
The final CTA in the endscreen also has an animated part that starts bouncing as the ad is about to end, combined with a countdown to stimulate the taking of action.
You will notice that every part of the video ad has some kind of motion and the presentation and transitions switch up throughout the video to maintain interest. This is something else from your run of the mill slideshow.
Facebook Ads Examples Native Style
OK, so those aren’t all slideshows (the first one is a simply a sequence of images played fast so it kinda is a slideshow) but you get what I am talking about when I say native style.
There are two ways to go about creating effective Facebook Slideshow Ads with the native IG look and feel to it:
Complete the creation of the ad within the IG app when you are adding captions, labels, effects.
To do this, you first create your ad using whatever app or platform you prefer, then copy it to your phone and load it up to post it to a story. There you can add aforementioned elements and then save it back to your phone (you can post it as a story too if you like).
Once that is done, you copy it back to wherever you are setting up ads and are logged in to Facebook Ads Manager and use it as a video in your ad.
Combine your video editing platform with elements from the Instagram Stories functionality found in the App.
Create your slideshow in your video app. Think about what labels and effects you will use. Create those separately in the IG app.
For the labels, start as if you are creating a story on a solid background. You will want to use a background color that does not appear in your labels, so for example use bright green as the background when creating black and white labels.
When done creating the labels, save them to your phone, transfer to your video editing app, and remove the green background, so you only have the labels left – where was the green background now there is transparency.
Now you can use these labels within your video editing app, overlaid over your video content. Likewise you will have to do some back and forth editing to apply IG effects to your video ads and import them back into your app.
Creating your native stories ad in the vertical 9:16 aspect ratio (1080 x 1920 pixels) will allow it to totally blend in with the other stories it will appear amongst, but I have also had good results creating square versions of these ads for use in the news feed.
Facebook Ads Examples Catalog Sales
Facebook Ads Examples Video Slideshows
Facebook Ads Examples Video Background
Facebook Ads Examples Tiles & Split Screen
The vertical 9:16 format of stories ads gives you a lot of real estate to create tiles without making your video too tiny, and the landscape aspect ratio of 16:9 can work well for the Facebook feed placement.
Ready to find your own creative inspiration?
More sources for free Facebook ads inspiration.
Facebook Ads Library The ad library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook, including carousel ads, facebook video ads, photo ads, image ads, stories ads, news feed ads and more.
Ad Spy Twitter Account This is a great source for effective facebook ads examples for the ecommerce and dropshipping fields.
Resources to Create Great Facebook Ads
Video Creation Tools Links
This is my favorite Motion Graphics and Video Ad making tool. They have lots of great looking templates to easily create successful Facebook ads. The user interface is very easy to use and packs a lot of power at the same time.
Engaging video ad templates with breakout effect.
- Create Studio
Create attention grabbing explainer videos, video ads and social content all inside one simple interface.
Good choice for video online editing.
Easily create professional grade videos with text. Use Typito’s drag-and-drop interface to easily create marketing videos.
Promo video maker.
$39 – 319/month
Simple but user-friendly video maker and subtitler.
Algo is the cloud platform creating real-time, data-driven videos at scale, starting from tailored design templates. Contact them for pricing.
Motion Graphics templates online tool. $37 per month for all the templates. One time payment for access to platform.
Desktop Video Editing program with assets and simple editor.
Photo Slideshow Video Maker.
$31/month – Free for up to 20 Slides video
This is not a video tool but I will include it here anyway. Clipdrop is a super handy app for background removal.
100 credits/month for €6
Costs about €0.90 per image.
Ad Creation Tools Links
Animated Ad Banner Maker. Design for multiple sizes, export also to HTML. API integration only in custom plan. Formerly Bannersnack.
$17 – $35/month
Animated Ad Banner Maker. Design for multiple sizes, export also to HTML
$19 – $29/month
Animated Ad Banner Maker. Design for multiple sizes, export also to HTML
$10 – $34/month
Automate Ad Production and go to Market Faster. Connect creatives to live data feeds and apply dynamic creative optimization for the ultimate personalized display campaign. Premium campaign management. Creative Personalization.
Needs no introduction.
$12 – $27/month – Free Plan Available
Formerly Crello. Really nice alternative to Canva, also has animated video creation capability and lots of great templates and assets.
$10/month – Free Plan Available
Another Canva alternative, the strong point of RelayThat is the ability to quickly create different versions of the same ad for other sizes and spect ratios.
Earn budgets back faster. Retain customers longer.
Grow Your Business with Social Ads
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